Preheat oven to 375 and make the filling by combining cream cheese, herbs and jam in a bowl. Mix well until combined.
Using a sharp knife, make 4 slices into each Martin’s potato roll. The slices should only go about halfway through the roll, keeping it together. Start from top to bottom, left to right and then diagonally. Using a knife, add the jam filling into each of the crevices of the roll.
Place the stuffed rolls into a large baking dish in rows, next to each other.
Cube the brie and press each piece into all the sides and slits of the bread. Bake for about 15-20 min or until browned and bubbly. Serve immediately. Enjoy!